Here’s a cool Facebook growth hack I just discovered. This trick allows you to embed a Flash SWF file with buttons and even a form inside it inside a Facebook post. From the little bit of research that I did, it looks like marketers have been doing this since early 2013. The ability to embed Flash has been around since 2011.
This screenshot is from a site selling the ability to create the posts. I haven’t verified that the site works, so I won’t link to it. I did find some form-enabled Facebook posts in the wild. To create one of these, you post a link to a page that has an open graph meta tags in it that point to the SWF file.
I think playing a video and capturing an email address right inside a Facebook post is a brilliant way to get leads. You could also do interesting things like a mini-game, survey, presentation, or prompt to re-share inline in the post.
Post a comment if you think this is interesting. If I get a lot of interest, I’ll dig further and show you exactly how to create your own.
Great idea. Hope you post this “how to creat opt in form” article soon..
Thank you.
Hi Adam – this definitely is of interest – would love to hear more about how it works!!
Hi Adam. Great insight. Please can you share more how this Facebook embedded content is done pleeeeeaaassee.
– Ed
Hi Adam, did you have a chance to look further on this? This is absolutely a great trick!