See what it takes to build a Facebook app.
We never captured on camera the “revolutionary change” I was asking for. Basically, the idea I came up with was to switch from asking for direct donations to going to an ad based model. Making that switch was too risky. We would have to come up with something that was so entertaining it would reach millions of people virally. We had thrown around some ideas on day one like “donate your favorite books.” However, facing the fact that it was Tuesday, I didn’t fight for a revolutionary change. I thought it would be enough to leverage Jay’s great design skills to create something that was beautiful to look at – and thus compel visitors to donate.