in Projects, Programming, Technology

Amazon Search Inside the book

Amazon helped me find a paragraph in a book that I vaguely remembered from a year ago. After five minutes of flipping through the book, I was able to find it in one search. Unfortunately the paragraph wasn’t directly relevant to what I was researching (viral marketing). Fortunately, I saved an obsessive half hour scanning for it.

on Page 94: “… Guide and Parade ad, he had his art director put a little gold box in the corner of the order coupon. …”

– from “The Tipping Point” by Malcom Gladwell

The point being made was that advertising is more sticky if it is interactive and incorporates the real world.

What do you think?

This site uses Akismet to reduce spam. Learn how your comment data is processed.