I’ve really been enjoying reading Made to Stick. Even though I think I am a decent communicator, I often don’t feel like I get my point across, or provide a compelling “call to action” for whoever happens to be listening. This is a great argument for becoming a better marketer:
“Virtually all economic growth (in the world) was due to technological progress. I think as a society we’re not really paying attention to that,” Page said. “Science has a real marketing problem. If all the growth in world is due to science and technology and no one pays attention to you, then you have a serious marketing problem.”
Google’s Page urges scientists to market themselves | CNET News.com