I found a couple of thought provoking blogs tonight, springwise – “your daily fix of entrepreneurial ideas”, and TrendWatching – “Global consumer trends, ideas and insights”. Here is an excerpt from TrendWatching.
1. Consumers are more individualized than ever, expecting every good, service and experience to be addressing their unique and oh so important selves.
2. The combination of online transparency of supply, prices, recommendations and opinions AND near one billion online users enables a match-making game connecting insanely segmented supply with equally fragmented NOUVEAU NICHE demand.
3. New production processes, mass (!) distribution, technologies and communication channels, all enabling global economies of scale and scope, allow for virtually everything to be made and broadcast, at whatever specification, and whatever batch size.
4. New producers, including the millions of members of GENERATION C, are adding niche content in text, audio, video by the tera bytes, to be purchased by micro audiences.