in Projects, Programming, Technology

Steve Rubel at Gnomedex 30 June 2006

Here are some thinking points from Steve Rubel‘s talk at Gnomedex.

  1. The World is Flat
  2. Marketers get listening – but how does it become a conversation?
    1. When contacting blogger – read blog first
    2. Supply product images
    3. Provide Permalinks to products
    4. Marketing must show personality, a “human voice”
    5. Put up a Wiki
  3. Seth Godin – Advertising is Broken (for bad products)
  4. People are passionate about everything (even toilet paper)
  5. Ads are always getting in the way
  6. Character blogs don’t build relationships

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