in Projects, Programming, Technology

Steve Rubel at Gnomedex 30 June 2006

Here are some thinking points from Steve Rubel‘s talk at Gnomedex.

  1. The World is Flat
  2. Marketers get listening – but how does it become a conversation?
    1. When contacting blogger – read blog first
    2. Supply product images
    3. Provide Permalinks to products
    4. Marketing must show personality, a “human voice”
    5. Put up a Wiki
  3. Seth Godin – Advertising is Broken (for bad products)
  4. People are passionate about everything (even toilet paper)
  5. Ads are always getting in the way
  6. Character blogs don’t build relationships

What do you think?

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