Steve Rubel at Gnomedex 30 June 2006

Here are some thinking points from Steve Rubel‘s talk at Gnomedex.

1. The World is Flat
2. Marketers get listening – but how does it become a conversation?
1. When contacting blogger – read blog first
2. Supply product images
3. Provide Permalinks to products
4. Marketing must show personality, a “human voice”
5. Put up a Wiki
3. Seth Godin – Advertising is Broken (for bad products)
4. People are passionate about everything (even toilet paper)
5. Ads are always getting in the way
6. Character blogs don’t build relationships