in Projects, Programming, Technology

Better Marketing Skills

I’ve really been enjoying reading Made to Stick. Even though I think I am a decent communicator, I often don’t feel like I get my point across, or provide a compelling “call to action” for whoever happens to be listening. This is a great argument for becoming a better marketer:

“Virtually all economic growth (in the world) was due to technological progress. I think as a society we’re not really paying attention to that,” Page said. “Science has a real marketing problem. If all the growth in world is due to science and technology and no one pays attention to you, then you have a serious marketing problem.”

Google’s Page urges scientists to market themselves | CNET News.com

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